Forward motion? Who needs it? Why work at a regular boring pace when you can do things any way you want to with video? I mean you could fast forward, reverse everything, or even just slow down and take your time. All these videos thought it would be one hell of an idea.
Radiohead – Lotus Flower
Here’s a funny story to go along with this: When doing up the blarg posting for last weeks Art of Music Videos, I was dicking around in my old internet forum playgrounds just to see what was new, turns out someone was posting a bunch of still bw photos of a dude in a bowler hat. ‘Odd, but meh’ I thought. While doing research on Supergrass’s ‘Pumping on your Stereo’ video, I looked into the directors of the video (Hammer & Tongs) and their most recent work just happened to be a video for Radiohead’s The King of Limbs song… Click.
Supergrass – Moving
This is what really inspired this weeks theme and the first video of theirs I saw (before Pumping). Again, one of those literal videos where the dudes are constantly moving during the whole thing. And it’s in a hotel adding on to that always moving around kind of idea. Directors managed to pull off something really good and classical. There’s slow motion, sped up, stop motion, forward/reverse. There’s no shortage of motion in this. Moving on….
Missy Elliott – Work it
This doesn’t exactly have as much reversing as I remember, but she does do some in the song. Other than that, take a minute to shake your head in shame at everything that’s awful in this. Half-cut pants, awful censorship, child abuse I guess. The early 00’s was one hell of an awful time to live in some months. Interestingly His awesomeness Prince seems to make a casual appearance and even more baffling, Missy Elliott is wearing a Team Canada Track and Field windbreaker (probably from the 2000 Summer Olympics) to which I have no explanation for.
Rob Dougan – Clubbed to Death
You’re probably thinking: “Why does this sound so familiar?” and if you’re a mega nerd you’re going “OMG THE MATRIX SONG!”. Yeah not what you though you were getting with a music video given the hype he got for doing most of the matrix sound tracks. But you are using an instrumental piece. The reverse is nicely done in this. Aside from the forced feeling of being artsy with the narration, the period dressing and cars are really nice to see and the reverse world gives it a good twist. The whole Dougan running to something doesn’t make sense.
Our Lady Peace – Thief
Best way to make a music video about a song which is about something that really sucks? Film some dude(s) in a situation that sucks and is miserable and do it slow-motion so you really know it’s sucking. Don’t take it as me dissing the song, brain tumors suck; kids with brain tumors sucks x 1000000. It’s a tribute song to that little girl Mina Kim and they have good reflection of that crap-tastic feeling in this video. I hope I haven’t over spoken for it.
Side note: watching this again, I’m sure I know exactly where in Toronto this was filmed, and I’m dead sure it’s still looking that way too.