Boy bands are nothing new to the realm of music and music videos. Until women like Jonah Jet came into the scene and proved women could rock as hard as the men could or more so, there was a strong testosterone influence on band creation. But young chicks needed to swoon over some musical vocal talent and the answer was late 80s to early 2000 boy bands who also had the joy of competing with the likes of the Spice Girls. So let us have fun remembering BOY BAND MADNESS!
O-Town – These Are the Days (Nickelodeon edit)
O-Town kind of stands as the accumulation of all the boy bands that came before them, mostly because they were a pure manufactured entity of whole industry. Established Boy bands were having problems and slowing down, so O-Town was the perfect injection into the formula using the formula. The long shots of vast empty landscapes, a sun set, some grit thrown everywhere. If you aspire to make a music video for your boy band, this is basically how you would go about it. This is how you manufacture success no matter how sloppy it is.
New Kids on the Block – You got it (the right stuff)
New Kids on the Block was not the first Boy Band, but the get credit for being the most successful of the founders of Boy Bands (New Edition is not only the founders, but the longest running Boy Band.) These guys were so popular they got Mark Wahlberg’s career going and look where he’s at. There’s really only two things that happen in this video; the NKOTB are dancing and they’re cruising around the city in their car looking for women. That’s it. Just those two separate things to drive the song. You could say they got it, the right stuff.
‘N Sync – Bye Bye Bye
‘N Sync started right on the heels of the Backstreet Boys, but the only one who made it out alive was Justin Timberlake and maybe Lance Bass. Yeah so the story to this is that ‘N Sync are all puppets that bitch holding the strings and she’s chasing them around all dangerously (or if you wanna make a gay joke, all of them are running from her teeth laden vagina.) This has a bit of a variation on the NKOTB video formula. They are dancing for like 50% of the video, but then they’re also being chased by that woman and escaping from her in the most extreme ways possible. PRO TIP: don’t run from women if you’re main audience is women.
Backstreet Boys – I Want it That Way
This is the height of the Backstreet Boys before Boy Bands started going the way of the dinosaur. By now these dudes are hella old and getting tired. They can hardly dance in their videos anymore. The scene and song really don’t go together at all (What does an air port have to do with getting things your way?) Everything is done over dramatically. Things for Backstreet were getting stale and boring and this is what things were coming to for their music videos and why O-Town and ‘N Sync were starting to rise above. Yet Backstreet Boys gets the last laugh since they are after all still in the music business.
Boys 2 Men – I’ll Make Love to You
So of course there had to be an R&B Boy Band (not enough brother representation with the other bands at the time). And the Boy Band music video formula got the R&B Twist to it too. No one’s dancing, nothing is sad, and they have a story not featuring any of the group member. It is cheesy in content, but it works to tell a story without any sort of clutter and non-sense.